Do
you know the difference between a Thriving Practice and a Struggling one?
The
difference between these two is all in the plan! Business’s
fail to succeed when they lack a strong operational plan. Having a strong plan in place ensures any
business a profitable outcome. In our ever increasingly saturated market of
health and wellness, practitioners should take the time to put special focus
into the development of their business plans which will outline profitable
operational plans.
Having such
plans in place takes a great deal of time, research and knowing what information
is pertinent to your industry as a wellness practitioner.
Your operational plan should include:
-
Knowing who is going to be your customers. (Please
note there is a difference between knowing based on fact, and knowing based on
guessing) There are many strategies
you can use to determine who in particular really wants your services.
-
An outline of your programs, services and products that are geared directly
towards your potential customers.
-
A fee and pricing structure that keeps you competitive (not under paid, or over charging).
-
Referral Program and reward system.
-
Your month to month marketing plan. (One
of the most important factors!)
-
Monthly projections and goals.
-
Events calendar.
-
Publicity options.
These are
just a few of the items required to have a functional operations plan in
place.
In the years
that I have been in business, I have seen numerous intelligent practitioners
move on from their businesses and all for the same reason, they lack of
profitable activity. We choose our
careers in the wellness industry because we are passionate about helping others
live healthfully. We work hard to master
our chosen modalities and we all have so much to offer. However if you are not profiting (paying the
bills with some left over for fun) you can only maintain a struggling business
for so long before it will begin to suck the life out of you.
The number
one reason I see businesses in the
wellness industry fail is because of inconsistent business which in turn results
in poor revenues. I personally
have been there and it wasn’t until I took the time and effort to create a
solid business plan was I able to turn my struggling business into a thriving
one. As a result of these experiences I
took this understanding, research and a great deal of time to develop a course
that would help wellness professionals develop solid business and operational
plans ensuring them bigger and better successes.
The Business of Wellness Consulting
Course is helping wellness practitioners create a solid foundation from which
they can continually grow their practices, help their clients with their
knowledge and skills, and enjoy the rewards of long term profitable businesses. http://www.nutrinityhealth.com/p/online-programs-and-courses.html
The Business of
Wellness Consulting course offered exclusively through Edison Institute of
Nutrition provides you with the tools required to create a functional plan for
profitable success. For
more information on this course you can contact myself at nutrinityhealth@hotmail.com or
Edison Institute of Nutrition. http://www.edisoninst.com/
Yours
in Good Health
Alisa Herriman
RNCP ROHP CHCP
Health Educator,
Juice Plus Canada
705-484-0726
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